Use Cases Overview

Global electronic trading relies critically on high speed messaging. Daily, billions of messages travel within and between exchanges, brokers, investment banks, hedge funds, and retail traders' systems. Just a one-millisecond delay can dramatically impact business results. The team at 29West has been innovating in high speed messaging for over 20 years, combining deep knowledge of financial products and markets and close relationships with leading technology vendors to stay at the forefront of high speed financial messaging.

Challenges of Electronic Trading Today, system infrastructures that trade foreign exchange, equities, and derivatives most keenly feel the need for sub-millisecond messaging speeds; financial trading in areas like fixed income and commodities trading are accelerating to speeds measured in milliseconds as well. However, these various types of trading make different technical demands on the high speed messaging middleware they utilize.

29West Messaging and High Performance Electronic Trading Several market factors, including the legal structure of the markets, location of computing devices, redundancy and disaster preparedness are driving customers to 29West's low-latency messaging solutions.

The 29West Advantage Breakthrough design and our unique combination of high performance, low latency, stability, redundancy and cost effectiveness have proven to address all these challenges in:

Market Data Distribution More than 50 customers are using 29West messaging for market data distribution because it meets or exceeds the rigorous demands of tremendous growth in volume, lowest latency end to end, unlimited scalability, and fair distribution simultaneously to all receivers.

Electronic Market Making Speed, low latency, and reliability, even during the most volatile, high volume trading periods are the hallmarks of the next generation architectures many market makers have built thanks to 29West messaging.

Order Routing In a segment of the financial industry where the system simply cannot lose orders or their corresponding execution messages, 29West's design breakthrough, Ultra Messaging® for the Enterprise (UME), has customers excited because they can finally "guarantee" messages without sacrificing the lowest latency delivery.

Case Studies While the competitive edge 29West solutions provide makes customers reluctant to publicize their deployments, these case studies describe how a large exchange, a trading firm, and an exchange feed handler are using 29West.

Customer Testimonials Hear what our customers say about the clear technical, business, and economic advantages they have realized by deploying 29West messaging.