29West Latency Busters® Messaging (LBM) and Ultra Messaging® for the Enterprise (UME) software is being used in production in a large number of major banks, hedge funds, exchanges and integrated applications today. Our customer list continues to grow and the range of deployment cases and reference accounts grows with it. In general, our customers view the use of 29West messaging as something of a competitive advantage, so they have been reluctant to publicize the deployments. With this in mind, most of them are willing to talk with non-competing firms who would like to know more about how 29West messaging worked for them and their experience in working with the 29West team. Please contact us if you would like to speak with a current customer or start your own free software evaluation and measure the performance gains in your environment.

Please review the following sample deployment cases with the firm names and application specifics removed.

A Major Trading Firm

This customer had designed their own high-performance messaging layer with the goal of minimizing latency and providing maximum flexibility and control for the firm.

After extensive testing of LBM and other commercial alternatives, they selected LBM to distribute their data. When LBM was put into production, they found a measurable and significant improvement in their ability to execute their program trading strategies.

A Major North American Exchange

This exchange wanted to offer the very highest performance lowest latency delivery of their market data. Although their current system was ahead of the industry standards, they wanted to provide an improvement in the fairness of the data delivery (everyone receiving the data at the same time), and offer the lowest possible one way latency.

They decided to hold a "bake off", comparing the leading messaging systems head-to-head. They soon discovered that they had to change the way they measured latency in order to gain test results using LBM since they initially measured down to the millisecond and LBM was delivering sub-80 microsecond latency.

Subsequent to choosing LBM, 29West's engineers were able to help them design an effective multicast deployment through their network, including delivery through their firewalls.

LBM's performance and low latency helps this exchange provide its customers a clear competitive advantage in the market.

An Exchange Feed Handler Vendor

Wombat is one of the leading providers of direct exchange feed handlers. The Wombat feed handlers were designed to run over a range of messaging layers. Rather than re implement the market data semantics separately for each potential platform, Wombat created an abstraction layer (MAMA) to provide a consistent API no matter what messaging was used in the system, allowing customers choice. Most customers historically used Tibco's RV product as the messaging layer. In early 2004, Wombat entered into a licensing agreement with 29West to offer the LBM messaging layer as an alternative to the RV messaging most of their customers were using.

Wombat customers are now able to measure the performance gains when running a high load application like the direct exchange feeds over LBM and compare it to the performance over legacy messaging systems like RV. LBM has allowed Wombat customers to deploy more complex and higher performing solutions than would have been possible under RV or other messaging layers.

They choose LBM for stability, performance, efficiency, and flexibility. See the related news article for further details on this relationship.